Svea Solar
Svea Solar is one of Europe’s leading solar energy companies, helping households transition to smarter and more sustainable energy solutions. As part of the Brand & Creative team, I worked across paid campaigns, social media and web.
My main focus was creating static and video ads, using performance insights, A/B testing and AI-assisted workflows to develop campaign creative. I also created organic social templates and supported web projects in Wagtail CMS, including landing pages and the redesign and build of Svea Solar’s global website.
Paid Advertising
•
Digital Design
•
Social Media
•
Campaigns
•
A/B Testing
•
Paid Advertising • Digital Design • Social Media • Campaigns • A/B Testing •
I used AI-assisted workflows to create and refine lifestyle environments for Svea Solar products, integrating accurate product imagery into campaign-ready visuals. The final assets were developed into static and video ads across multiple formats for paid social campaigns.
AI-Assisted Paid Campaigns
Paid campaign creatives for Svea Solar’s battery solution, using AI-generated lifestyle environments and A/B testing across imagery, messaging and layouts to optimise campaign performance.
Paid campaign concepts with A/B variations, testing different visual approaches to identify the strongest-performing creative.
AI-generated environments with accurate product imagery integrated into each scene, enabling contrasting visual directions to be explored and tested across paid campaigns.
Organic social content designed to translate the Svea Solar brand into engaging, easy-to-digest stories. I created reusable templates and content formats for testimonials, educational content and brand storytelling, helping maintain a consistent visual presence across social channels.
Organic Socials
Testimonial carousel
Informative carousel
Informative & interactive story
Digital Design
•
Web Design
•
User Interface
•
Landing Pages
•
Navigation
•
Design Systems
•
Digital Design • Web Design • User Interface • Landing Pages • Navigation • Design Systems •
I contributed to the redesign and build of Svea Solar’s global website in Wagtail CMS, improving visual hierarchy, page structure and content across the site. I also supported ongoing web projects and campaign landing pages, creating a clearer and more consistent digital experience.
Website Design
Redesigned the global homepage to clearly communicate Svea Solar’s brand, purpose and international presence.
Redesigned the News page to create a clear, structured hub for Svea Solar’s latest news, company updates and press information.
