During my five years at GVI, I worked across a broad mix of creative projects spanning digital, print, campaigns and physical experiences. As GVI evolved into GVI Planet and GVI People, I contributed to developing and rolling out the GVI People visual identity, helping shape a bold, energetic brand designed to connect with a Gen Z audience. I expanded the visual system across multiple touchpoints, from landing pages and UI for desktop and mobile to campaign, editorial and print design.

I also led the design of monthly integrated campaigns, creating engaging, youth-focused creative across social media, paid advertising, web and email. My work extended into promotional design, event marketing and branded materials, including brochures, presentations, banners, event collateral and apparel. Across each format, I focused on translating the GVI People identity into a consistent and engaging brand experience that felt relevant to its younger audience.