Bushwise | Rebrand
Bushwise is a leading field guide training provider in South Africa, specialising in conservation education and wildlife guiding. After years of working within its established identity, I contributed to the rollout of a bold new brand designed to stand out in the field guide industry and connect with a Gen Z audience.
I helped bring the new identity to life across digital, print and marketing campaigns, applying the visual system across key brand touchpoints. I also played a key role in rebuilding the Bushwise website in Wix, translating the new direction into a fresh digital experience and a consistent brand presence.
Branding
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Print Design
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Social Media
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Ad Campaigns
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Event Marketing
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Branding • Print Design • Social Media • Ad Campaigns • Event Marketing •
Branding
Colour scheme and brand imagery
Logo usage
Font styles
Slogan
UI components
Stationary
Branding
Business cards
Branding
Icons
Branding
User interface design for desktop and mobile
Landing page design for mobile
Landing page design for desktop
Brand style guide
Branding
Editorial brochures
Flyers
Editorial brochures
Leaflets
Merchandise
Visualizations
Merchandise
Merchandise
Event design
Banner stands
Ogranic social media
Promotional campaigns
Scholarship campaigns
Social media story event design
Scholarship campaign story
Digital Design
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Web Design
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User Interface
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Landing Pages
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Navigation
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Forms
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Design Systems
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Digital Design • Web Design • User Interface • Landing Pages • Navigation • Forms • Design Systems •
As part of the Bushwise rebrand, I helped bring the new visual identity to life across the website and supported the build of the new site in Wix using no-code design tools. My work included creating and refining page layouts, adapting designs for responsiveness across different devices, and carrying out quality assurance while working closely with the development team to ensure a consistent and polished experience.
Menu navigation for both desktop and mobile.
Form design for both desktop and mobile.