For five years, I worked across GVI’s creative output, shaping how the global responsible travel and conservation brand showed up across digital, print, campaigns and physical experiences. One of the most significant projects I contributed to was GVI’s evolution into two distinct brands, GVI Planet and GVI People. I helped develop and roll out the GVI Planet visual identity, shaping a bold and engaging brand designed to connect with a Gen Z audience. I also helped expand the brand system across digital and print, designing landing pages and UI for desktop and mobile.

Alongside this, I led the design of monthly integrated campaigns, translating concepts across social media, paid advertising, web and email to create a consistent experience at every touchpoint. My work also spanned editorial and promotional design, event marketing and branded materials, including brochures, presentations, campaign collateral, banners, event materials and apparel. This gave me the opportunity to build a cohesive brand experience across an extensive range of formats.