Bushwise

Bushwise is a leading field guide training provider in South Africa, specializing in conservation education and wildlife guiding.

Over five years with the company, I worked extensively within the original brand, designing marketing collateral and managing website pages to support ongoing campaigns. Bushwise rebranded to stand out from other guiding companies by adopting a bolder, more exciting look that better connects with a Gen Z audience.

As part of this transformation, I played a key role in rebuilding the new Wix website and creating consistent visual assets across digital and print—helping to establish a fresh, confident brand identity.